必比登首納台南、高雄聲量暴增60%!四都市店家聲量王出爐!

Posted on Leave a commentPosted in Facebook數據分析, 時事議題, 社群聲量分析, 資訊圖表

上週是一年一度美食界的盛事,《米其林指南》必比登發布推介名單。本次除了台北、台中之外,今年再加入台南、高雄評鑑。而常被認為具有高CP值的南部美食,也讓這次的必比登名單掀起一股熱絡討論! 透過社群與論壇的觀察。我們比較近三年的必比登聲量,發現今年必比登聲量比前兩年成長60%。而四都市名單,以台南、高雄就佔有一半以上的討論。顯見新進榜兩大都市的高話題性!

抽獎、影片社群各出奇招,從數據分析農曆七月行銷策略

抽獎、影片社群各出奇招,從數據分析農曆七月行銷策略

Posted on Leave a commentPosted in Facebook數據分析, 時事議題, 社群經營, 社群聲量分析, 電商

由於農曆七月的普渡習俗,隨之帶來許多食品、日用品的銷售,眾家零售商也都積極爭取農曆七月的檔期,而在經過超過半個月的競爭過後,我們透過 QSearch Trend「社群群組」鎖定多個品牌商、通路商粉專,剖析在過去一段時間中,他們是如何進行七月檔期的社群操作,而什麼樣的模式獲得了最好的成效。

Hot Topics shows the Facebook native content and the effective visuals.

Posted on Leave a commentPosted in English Post

This is a series of articles on the use of social data to gain consumer insight through data-centric market research. Good businesses make spending decisions based on data and marketing research can be divided into discovery, mapping, and managing. We have helped many advertising and marketing agencies conduct rapid market research based on data to […]

Market Research – Selling Vacuum Cleaners to People with no carpets

Posted on Leave a commentPosted in English Post

This is a series of articles on the use of social data to solve business problems. Non-dropshipping eCommerce faces the constant problem of product choice and inventory. With the global market as a supplier, the local business’s dilemma now is importing the right product at a profitable volume and efficiently distributing them without resorting to […]

Sentiment Analysis – Behavioral Index vs. Natural Language processing

Posted on Leave a commentPosted in English Post

This is a series of articles on fundamental technology underlying social intelligence. Ever since discussion boards and websites started to solicit the opinion of the public, there have been both scientific and enterprise efforts to mine these online texts and derive meaning from them. With the global internet generating a continuous stream of content and […]